Hi 👋,
I'm Yoanna Antova.

I would love to get to know you better!

I am an SEO expert with a passion for Technical SEO and an interest in UX.

Used Wordpress' HTML editor for the first time. As a kid, I had my own Club Penguin blog.

My first internship as a journalist for a web media.

In 2018, I landed my first job as a Content and Social Media Specialist. 3 years later I got my first Team Lead role.

I specialized in SEO and earned a “Head of” role. This was a pivotal moment that increased my interest in getting to know the user.

I like to call myself a “UX advocate” as I push for a change towards an outside-in approach to product development.

UX Research

Turn on the light and have a look at what I've gathered in my portfolio.

UX research for a secondhand online store

iGaming affiliate category pages UX investigation

iGaming Affiliate Website - Peak-End Rule Case Study

Putting campers first: Personalized shopping for camping gear

Well, that's all. Time to turn the lights off.

Thank you for taking the time to check out my portfolio.

Hope to hear from you soon: [email protected]